Lewis Hamilton proved financial worth to Ferrari with sponsors earning $400,000 from record-breaking photo
Lewis Hamilton proved financial worth to Ferrari with sponsors earning $400,000 from record-breaking photo
The
Hamilton has had his first taste of life on the track for FerrariCredit: Getty
Last February, the 40-year-old stunned the motorsport world by confirming he will leave Mercedes to join the Scuderia in 2025.
Hamilton activated a release clause in his $55 million Silver Arrows contract to take a pay cut and head to F1 rivals Ferrari.
The Brit racer is in the twilight of his glittering career as he attempts to end the Prancing Horse’s long wait for a driver’s championship.
However, his true value to the Italian outfit is already been felt beyond any accomplishment on track.
Inside Lewis Hamilton’s dinner at Michael Schumacher’s favourite venue loved by Ronaldo
‘Love to try it’ – Lewis Hamilton sets sights on ‘old-school’ NASCAR drive after car swap
Hamilton made history by sharing his first Ferrari picture on Instagram – which has since become the most-liked F1 post ever.
On X, formerly known as Twitter, a follow-up image of him in the famous red was seen by over 11million users by Thursday evening and these impressions have had a major impact on the team’s sponsors.
Sponsorlytix, an AI-powered sports big data analytics company, broke down the combined $400,000 brand value for each company featured on Hamilton’s race suit in the picture.
“Every logo placement on Lewis’s kit delivers incredible value, showcasing the synergy between athletes’ social media presence and team sponsors,” said Sponsorlytix CEO and founder Omar Al Raisi.
Abandoned £250m London Grand Prix track went through five metre archway and Prem stadium
‘Not for cameras’ – Hamilton issues private apology to reporter after frustrated interview
Why Aston Martin only have one car in Spanish GP as F1 rule prevents Stroll replacement
Horner hits back at Nico Rosberg for Max Verstappen DQ claim after refusing interview
Sponsorlytix measured Hamilton’s post when it reached the eight-million impression mark to calculate each individual value.
Technology company, HP, topped the list of nine brands with a value of $62.1k (£52.3,000) – while Ferrari came in at third with $50,000.
The likes of Shell, IBM, VGW, Ceva and PUMA all came in over the $40k mark, with $37.2k and $35.9k for RM and UniCredit respectively.
Sponsorlytix wrote: “Every logo placement on Lewis’ kit delivers incredible value, showcasing the synergy between athletes’ social media presence and team sponsors.
“Congratulations to Lewis and Ferrari on this exciting new chapter. Here’s to racing into the future, powered by precision and passion!”
At the time of writing, Hamilton’s Instagram post boasts an incredible 5.5 million likes after less than a week on the platform.
His new teammate Charles Leclerc previously held the title when a post from his Italian Grand Prix win last year reached 4.6 million likes.
However, Hamilton has now taken top spot with an image that appeared to subtly hint his on-track ambitions for his debut season.
Hamilton’s
The past week has allowed Ferrari fans to get a first glimpse of their new driver behind the wheel.
Taking to their Fiorano test track on Wednesday, Hamilton drove their 2023 F1 car, describing it as ‘one of the best feelings of my life’.
His race engineer has been revealed as Riccardo Adami, who helped Sebastian Vettel win four consecutive titles at Scuderia Toro Rosso.
Fernandes rejects £700,000-a-week Al Hilal transfer to stay at Man United
‘Best moment of my life’ – Jack Draper’s conqueror fights back tears as he makes history
