Deion is Actually Doing Good Things Too

It’s likely true that I’m excessively critical of Deion Sanders, but nonetheless, here are five noteworthy accomplishments he has achieved at Colorado thus far…

1. Achieve the inclusion of Buffs in the Big 12.

It’s impossible to say whether Colorado would have avoided the same fate as Oregon State and Washington State in conference realignment. However, we do know that Prime made them a top priority for the Big 12, which translates into long-term revenue for their program – more on this below.

2. Gained Recognition on a National level.

People are currently discussing Colorado non-stop, regardless of whether the talk is positive or negative. Prior to Deion’s arrival, there was silence on the matter. The team had a reputation for losing coaches with subpar records who moved onto Michigan State and only sporadically making significant headway in the PAC 12 every ten years or so. However, now they seem to be a dominant topic of conversation that won’t go away.

3. Generate Revenue.

Although the figures vary, it’s reasonable to infer that he has generated revenue of around $250-$300 million as reported by USA Today. Everything from merchandise sales and ticket revenues to social media traction and sponsorships demonstrate how Colorado is reaping profits like never before since his arrival. Furthermore, this massive influx does not even take into consideration future enrollment hikes linked with him. Primarily attributable to No. 2 – the buzz surrounding his presence – most of this income was created thanks to attention drawn towards him alone.

4. Revitalize the fan base

Colorado supporters remained devoted but restrained in their enthusiasm due to a lack of exciting developments. It is possible that some genuine fans may feel unsure about how to relish the sudden burst of popularity and recognition attained by CU through Deion’s involvement, whereas many newcomers have joined the fold solely because of him. The latter group might not continue as steadfastly, yet loyalists are currently basking in an unaccustomed feeling amid years characterized mostly by anguish.

5. A competitive team

Before Deion’s arrival, Colorado had a dismal record of 1-11 and most games were lost by multiple touchdowns. Although they still struggle to win, the team has shown improvement with competitive losses against some strong programs during their 4-8 season. Except for matches against Oregon and Washington State, they held their own which was not possible earlier on.