Tiger Woods is still the greatest professional golfer…off the course
Scotty Scheffler hopes to match Tiger Woods’ dominance on the field, but the 15-time major champion remains the key to generating business for independent stakeholders.
Woods will help negotiate with the Saudi Arabian Public Investment Fund to become a new minority investor in PGA Tour Enterprises. Strategic Sports Group has already invested $1.5 billion in the start-up, while his participation in the PGA Championship alone should be good news for ESPN, which will broadcast the first two rounds. With the temperature of the Masters Bath for the forest, ESPN has reached an average of 3.4 million spectators in the first round and second round, which is the largest two -day viewer of the network since 2018.
Woods, who has completed a 27 -year relationship with Nike, is wearing Sunday Red, a new brand, which introduced the first collection this month. Sunday Red will only be sold on its website this year, but the brand plans to begin offering youth and women’s clothing in addition to its men’s line in 2025, and to be available in wholesale stores as well.
Sunday Red executives haven’t ruled out the possibility of sponsoring other professional golfers in the future, or even reviving the iconic T.W. Woods logo made famous by Nike. “That would be his decision,” Sunday Red president Brad Brankin told Sports’ Front Office. The main Sunday Red jiggle logo was painted with a brush. “At that moment, he said it was the past, and he was ready to go, so this would be a tiger decision.”
In Valhara, Woods wears a red head on Sunday. The last part was very important for golf players who had a hard -acting right ankle in 2021 and had a serious injury to the right ankle. Woods stops wearing Nike Golf Shoes and goes to Joy Models. “The good news is that they are tigers and they are doing a good job for him,” said Blancie. “It’s happening very quickly, a little faster than we could imagine at this point.”
The Sunday Red Shoes won’t be available to the public until 2025, but Woods is actively involved in all aspects of the testing. “He has a really unique and insightful perspective and decades of knowledge,” Blankinship said. “With shoes, in particular, he was involved every step of the way, from the number of studs to the shape of the laces to the type of leather used.”
Most of Woods’ clubs are made by Sunday Red’s parent company, TaylorMade, but he uses Bridgestone’s Tour B X model ball. Naturally, Bridgestone has a special edition Tiger Woods version of the ball, and sales skyrocket during the week Woods plays professionally, as well as online and social media traffic. But Bridgestone, which has worked with Woods since 2017, relies on him for more than just sales. “It’s interesting to see Tiger being able to provide feedback beyond what you can get with a launch monitor,” Elliot Mellow, Bridgestone’s head of golf ball marketing, told FOS.
Woods’ experience is more valuable than other professional golfers in the test. “He can say something.” That doesn’t work for me. Although expensive, this ball proves to be well-suited to this type of player. In other words, Tiger’s comments have a major impact on Bridgestone’s entire product line. »
