What is the actual amount of money that tour pros earn from endorsements?
Tiger Woods wore the Nike swoosh while dominating professional golf for twenty-five years, creating numerous lasting memories on and off the course. Together they produced many iconic commercials. Even during his most celebrated moment, when he made a chip-in shot at No.16 in the 2005 Masters final round, millions watched as his Nike-covered ball briefly paused on the edge of hole before dropping into it perfectly poised showcasing their partnership’s mutual success to fans worldwide.
After 27 enjoyable and lucrative years, one of the most remarkable collaborations in sports marketing concluded at the end of 2024. Nike bid farewell to Woods, resulting in the formation of a new company called Sun Day Red with TaylorMade by the 15-time major champion. The fact that we still recall so much about their relationship is evidence of Tiger’s and Nike’s success. Additionally, it highlights how professional golf has evolved significantly since then.
In the past, golf players used to display neater logos; however, as professional games became more profitable these days, athletes transformed into advertising banners where almost every part of their attire is available for sponsorship – from headwear down to footwear.
At Golf Digest, we conducted an in-depth investigation into the penetration and transformation of sports marketing within golf. Beginning with renowned golfer and spokesperson Arnold Palmer through to Tiger Woods and beyond, our exploration delves into the origins of these endorsement contracts as well as their purpose and magnitude for both players themselves along with the corporations they promote.
Additionally, we conversed with Jeff Lienhart, the current president of Adidas who has successfully secured agreements with numerous leading professional athletes. Interestingly enough, during 1996 when a prominent individual from Stanford sealed a deal with Nike, he served as part of their team. Anyhow, we trust that you will relish this piece.
