Justin Lamson’s promotion of the Sun Day Red brand helped Tiger Woods secure lucrative deals.
Having legendary golfer Tiger Woods as one of your school alumni creates special opportunities for current student-athletes.
Ashton Daniels and Justin Lamson, two quarterbacks from Stanford University were given the opportunity to appear in a promotional campaign for Sun Day Red – the lifestyle brand owned by Woods.
When asked by host Erin Andrews about his decision to undertake this project, Woods replied that “the timing is perfect. It aligns with my current phase in life.”
As I have children now, I realize that this is a crucial phase of my life. It’s an opportunity for me to establish a brand that fills me with pride and satisfaction as time passes by.
Sunday Red launched their apparel sales to customers in the United States and Canada through sundayred.com on May 1st.
The marketing campaign included Daniels and Lansom showcasing the training gear line.
The introduction of the “Training Collection” line is being celebrated through this advertising campaign. While a full-zip hoodie on their website costs $250, which may seem expensive to some, Woods plans on leveraging Daniels and Lansom’s marketing skills to appeal to Stanford football enthusiasts.
