LIV Golf has finally heeded Jon Rahm’s advice as Greg Norman steps back.
Greg Norman’s tenure as CEO of LIV Golf appears to be drawing to a close, much to the relief of Jon Rahm.
At 69, Norman has played a significant role in establishing the controversial golf competition backed by Saudi Arabia’s Public Investment Fund. According to reports, the breakaway tour is now searching for someone new to spearhead the venture.
Rahm signed a monumental £460 million ($600 million) contract in December and has been an outspoken critic of Norman. He claims that the Australian’s supposed personal vendetta against the PGA Tour is jeopardizing the surprising merger deal with LIV.
Nonetheless, the announcement of LIV’s search for a new CEO indicates that Norman’s tenure in the top position may not be permanent. Given Rahm’s earlier remarks, this development would likely be well-received by the Spaniard.
In November 2022, Rahm remarked that he believed Greg had harbored a longstanding grudge against the PGA Tour. He suggested that having an underlying motive might affect one’s judgment.
Greg is more of a player than a businessman, despite his success in that field. In my view, he has an ulterior motive beyond simply creating a golf tour—he’s harbored this sense of vengeance for 30 years.
His intentions may not be as pure as they could be, which poses a problem. Therefore, he might not be the ideal person for the job, despite his significant contributions to the tour.
